Visitor analytics for public environments
Understand your visitor flows.
Evosat was founded on a simple observation: smart cities and shopping centers measure almost everything — except how visitors move through them. Yet visitor behavior is what reveals how a city or center really performs. Our IoT sensors register that movement with high precision, and our proprietary AI algorithms turn collected data into clear, reliable insight. With privacy built in at every step.
- Fully GDPR compliant
- No personal data collected
- No app to install
- Hosted in the EU
The facts
Visitor behavior has always been a guess. Evosat makes it a fact.
Four questions every city, shopping center, and venue should be able to answer — now with precise data, in real time.
-
01 — Movement
How do people really move?
Where do visitors go, where do they stop, and where do queues form? Passive, continuous measurement shows how an area is used — hour by hour, and over time.
- Visitor count
- Heatmaps
- Dwell time
- Behavioral patterns
-
02 — Recognition
Who comes back?
Is a place attracting new visitors or building a loyal base? Anonymous, aggregated data shows the share of new and returning visitors, how long people stay, and how visitor streams connect different areas — without collecting a single piece of personal data.
- New vs. returning
- Length of stay
- Visitor flow
-
03 — Impact
What makes people stop?
A survey captures a small sample on a single day. Evosat measures every day, and shows which changes, campaigns, and events turn passers-by into visitors — and which don’t.
- Walk-by conversion
- Before-and-after comparison
- Campaign and event impact
-
04 — Forecasts
What happens next?
Over time, visitor data combined with other sources, such as weather or local events, reveals which factors drive visitor numbers. That makes forecasts possible — for planning campaigns, events, staffing, and inventory.
- Forecasting
- Real-time dashboard
- Custom filters
- External data sources
Solutions
Built for the places people move through.
Insights for a safer, more vibrant city.
Investments in safety, public spaces, and the city center are often judged on feel. Evosat gives urban planners facts on how residents and visitors use the city.
-
01 — Safety
Spot crowds before they become a risk
Visitor numbers and crowding are analyzed in real time, so staff and emergency services can be directed where they are needed. Over time, the data also reveals places where people avoid lingering — often a sign of insecurity.
-
02 — Coverage
Know where people come and go
A few well-placed sensors can enclose a large area — a square, a park, or a whole district — and show not just how many are inside, but how visitor streams enter, leave, and move between zones.
-
03 — City life
Build a city center people want to stay in
Dwell time, visitor flows, and the share of returning visitors show which places draw people in and which stand empty — and whether investments make a difference over time.
Planning a change? Measure before and after — and know what it achieved.
Insights for a more profitable center.
Every tenant is measured to the euro. Now visitor behavior can be too. Counting visitors is only the start — the real value lies in how people move, stay, and return, combined with sales, opening hours, or other data sources.
-
01 — Marketing
Know what a campaign delivered
Measure before, during, and after every campaign. A/B test displays, events, and offers — and see which version drew more visitors, and which drew new ones.
-
02 — Rents
Price retail space on visitor behavior
Footfall, dwell time, and the share of returning visitors by area, combined with sales data, give solid ground for lease pricing and tenant placement.
-
03 — Conversion
Turn passers-by into customers
Walk-by conversion shows how many of those passing a store or area choose to step in. Combined with sales, it reveals where layout, signage, or tenant mix is costing revenue.
Operating several centers? Compare them on facts, not impressions.
Insights for events people come back to.
Organizers invest heavily in events without knowing which parts create value. Evosat shows how the audience moves, where it stays, and how many come back.
-
01 — Coverage
The whole site, a few sensors
Festival grounds, fairs, and exhibitions span large areas. A small number of sensors covers the entire site, from entrances to stages.
-
02 — Appreciation
See what the audience liked
Dwell time is a reliable measure of appreciation. Benchmark stages, shows, and exhibitions against each other to see what drew a crowd and what didn’t — solid ground for program and sponsor decisions.
-
03 — Audience
Know the crowd
How many people are on site at once, and what share are new or returning compared with previous events? Plan capacity, and see whether the event builds a loyal audience.
Did the first impression work? See how many of those passing by step in and join the event.
How it works
From signal to decision.
-
01
Collection
Passive IoT sensors detect mobile phone signals at selected locations — fully anonymous and GDPR-compliant.
-
02
Upload
Data is processed in real time and sent encrypted, over existing networks, to cloud servers in the EU.
-
03
Analysis
Our proprietary AI models, trained on our own visitor data, separate real patterns from noise.
-
04
Presentation
Results in an interactive dashboard, or straight into your own systems via API — however you work.
No app. No new infrastructure. Just data — ready to combine with your own.
Why Evosat
Visitor behavior is our thing.
Everything we build answers one question: how people move through a physical place, and what that movement is worth.
-
Privacy by design
No personal data is collected, at any stage. All data is anonymous and encrypted from the start — not as an afterthought.
-
Minutes, not months
Data reaches the dashboard within minutes, while many systems still deliver weekly or monthly reports. That makes it possible to act while things are happening.
-
Far more than counting
Flows, dwell time, and the share of returning visitors — insights that change decisions, not just numbers on a chart.
-
Precision where it counts
Radio-based sensors register the phones most visitors carry — giving a reliable picture of the whole crowd.
-
Scalable from day one
A handful of sensors covers large areas. The solution grows with your needs — with no physical changes.
-
Data your way
A clear overview in the web app, or full access via API. Visitor data can also be combined with other sources, such as weather, for the full picture.
About Evosat
Our own sensors. Our own models. Our own data.
Evosat is a technology company based in Helsingborg, Sweden, that analyzes visitor behavior in public places using IoT sensors and proprietary AI algorithms. Our models are trained on data we generate ourselves, with no dependence on third-party feeds.
We are built on Swedish values: trust, openness, and respect for the individual. That is why our approach is uncompromising. Crowd-level insight only, no signage required, and all data stored on servers in the EU.
We work with municipalities and property owners across Sweden.
See the platform in action.
We’ll gladly walk you through a live installation and show what data from your own places could look like. Thirty minutes, with whoever is curious.
Get in touch
hello@evosat.se